Discover How Our Retail Partners Maximize Their Purchasing Efforts
Finding a supplier to work with is a challenge for many small- to medium-sized businesses. Most vendors won’t offer discounts unless the organization purchases large quantities, and securing a partner interested in growing with you is even harder.
However, that doesn’t mean finding the right supplier for your business is impossible. For instance, BJ’s Wholesale offers an extensive range of products, encompassing nearly 7,000 SKUs.
Let’s explore how BJ’s has helped businesses like yours enhance their purchasing process.
Understanding the Challenges of Purchasing for Retail Businesses
Retail businesses tend to experience some challenges, such as the ability to access leading brands cost-effectively and a lack of flexibility from manufacturers on product offerings.
Below are a few other examples of pain points currently hindering retail businesses:
A lack of product customization to differentiate in market
Inability to keep shelves stocked or reduce product outages
Dedicating too much time and resources to managing multiple vendors
Failing to maximize buying power with a broad product assortment
Unfortunately, many of the issues above have led to retail businesses being unable to source the products their customers want directly from manufacturers. It also means that many of these organizations pay more for the products instead of qualifying for discounted bulk orders.
Partnering with BJ’s Wholesale to Address Current Retail Purchasing Challenges
Over the past 25 years, we’ve had the opportunity to partner with hundreds of retailers and have found ways to address the purchasing challenges facing many of these businesses.
For example, instead of simply filling orders placed by our clients, we take the time to understand their goals and expectations. Once we understand what they want to achieve, we can partner with them strategically to help attain those milestones.
Here are a few other ways we’ve helped retail businesses solve their purchasing problems:
- Jointly worked together to understand the customer’s product brand and assortment needs
- Collaborated on strategies to improve fill rates by understanding the partner’s sell-through rates and inventory positions
- Aligned on commercial terms to measure the effectiveness of the partnership
- Established a joint business planning process to review ongoing operations
- Introduced a dedicated sales rep and account management team to answer questions and handle issues as they appear
As a result of the strategies and tactics we’ve implemented, our customers have experienced growth in several ways, including increases in revenue, fill rate, customer sell-through, customer profit margin, and operational productivity.
When Our Customers Succeed, We Succeed
Our top priority is to help organizations achieve their goals. For instance, one of our partners had problems sourcing the type and size of products they needed for their customers. Since many were away from home on long hauls, the current travel-sized versions of items such as toothpaste and snacks weren’t very beneficial.
Unfortunately, the manufacturers they were working with refused to sell larger-sized items.
As we spent more time understanding their customers’ needs, it became apparent that they needed a unique solution. Together, we created a customer offering that aligned with what their target audience wanted. The customized package included various full-sized articles, from health and beauty to general merchandise.
The switch from travel-sized products to a wider range of article options resulted in a doubling of revenue and an increase in margin dollars.
A Focus on Driving Partner Success
At BJ’s, we always look for new ways to help our partners grow. Here are just four ways we set our customers up for success:
Here are just four ways we set our customers up for success:
Single supplier
model
Low barrier for
volume pricing
Customized supplier
relationships
Ongoing collaboration with
a dedicated account team
For more information on how BJ’s Wholesale can support your business in reaching its growth goals,
contact us here or email us at bjsbusiness@bjs.com.
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